G Asok Kumar, Additional Secretary with the Government of India and Mission Director, National Water Mission, highlighted the importance of water in agriculture and elaborated the meaning of Sahi Fasal. Elaborating further, he said: “Sahi Fasal campaign was launched to nudge farmers in the water-stressed areas to grow crops that are not water-intensive, but use water efficiently; for healthy, nutritious and economically remunerative crop which is also environmentally friendly. We are creating awareness among farmers on appropriate crops, micro-irrigation, soil moisture conservation, and crop diversification, such as weaning them away from water-intensive crops like paddy and sugarcane to crops like corn and maize that require less water. Further, on the other side assisting policymakers in framing policies that make effective pricing of inputs (water and electricity); improve procurement and market for these alternate crops; which eventually leads to an increase in farmers’ income.”